Tell us a little bit about yourself – who are you, and what is your background?
Hi, I am Åsa Broman. As you may guess from the strange letter in my name, I am Swedish, but I currently live with my family in Palo Alto, California. I lived and worked in the Bay Area about 10 years ago as well, and the US feels like a second home, so it feels great to be back! For almost 25 years, I have worked in telcos and other infrastructure-related companies in a wide range of roles. The common denominator for those roles has been to connect people and bridge the gaps where teams or companies have different perspectives or competences. And no matter what my title has been, I have always been close to the customer.
What caught your interest in COS Systems?
I was part of the big broadband and fiber rollout in Sweden, where the majority of the citizens got fiber access 10-20 years ago. Those investments have been crucial to reaching equal Internet access for everyone, including the possibility to take part in the digital transformation in all aspects of society. COS delivers a unique tool that can make this infrastructure improvement happen a lot faster and providing a better customer experience. With the current explosion of fiber rollouts in the US, I couldn’t resist joining the ride.
What are your goals for the coming months?
Full speed ahead – I am getting to know our customers through a number of implementation projects that we are running, and at the same time, getting familiar with the product and its (many) features. I am also looking forward to meeting my colleagues. We are spread out on three continents to support our customers in the best possible way.
Why should people contact you and press the “connect with Åsa” button?
Don’t hesitate to connect with me if you are interested in broadband rollout or for any other reason connected to the experience I have from different fields.
Tell us a fun fact about yourself.
I love traveling. Many years ago, before I started a family, I went on several backpacking trips on a shoestring around the world. During those travels, I experienced many odd and memorable situations. On our honeymoon, we were backpacking in India and went on a camel safari in the desert. The starry sky was supposed to be amazing and super romantic. This particular night, it got overcast and ended up pouring for the first time in four years. Traveling is a lot like life in general – unexpected things happen that totally can change the path you anticipated from the beginning. This actually makes both living, and traveling, an exciting adventure.